Furthermore, we collect points of improvement using Tableau and share it with the whole company to raise awareness on errors that are occurring.” Youngjoon Ki, a data analyst for PUBG’s Game Analytics team, said “PUBG locates the server, storage, or whatever infrastructure the error occurred in to optimize solutions. PUBG‘s development team periodically reviews written complaints and utilizes Tableau dashboard to review a set of indicators that point to the source of an error. PUBG also monitors user communities to respond to service issues quickly and provide solutions.
That is why when issues arise in an item or the game, they need to be resolved as quickly as possible. In the gaming industry, the image and perceived value of a game service is paramount. Furthermore, the simple UI meant anyone could easily analyze and visually understand the data.”
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Siyoon Lee, data analyst at PUBG, said “Tableau provides online and offline training for new users to quickly learn how to use the program. But with Tableau, we are able to receive daily updates on sales, profit, game, and user insights, run ad-hoc analytics, and make prompt decisions on a global scale.”įurthermore, with Tableau’s educational resources and intuitive UI, PUBG was able to easily expand Tableau platform within the organization. Minsu Jang, general manager at PUBG, said “it was difficult to keep track of a game launched on a global scale with basic queries and spreadsheets. Tableau supports not only raw data, but also ad-hoc analytic tools to quickly review why some patterns might appear. Through this, employees are able to find regional differences in KPI and research varied correlations between their rise and fall. The first thing 80% of business and marketing team members do at work is opening the Tableau dashboard, which shows Key Performance Indicators (KPI) such as sales and profits up to the date. PUBG introduced Tableau’s analytics platform to make quick, accurate decisions based on vast business and marketing data. PUBG leads the E-Sports industry by providing gamers around the world with on/offline gaming events and new content. PUBG was able to use Tableau to give users the ability to analyze vast amounts of raw data from a simple browser in just a few minutes, saving time and money compared to previous analytic processes. PUBG utilizes Tableau to analyze petabytes of databases on premises and through Amazon Redshift and MariaDB. We analyze item balance, such as which firearm users prefer, in order to apply this knowledge to development direction.” Server status is an example of in-game indicators we monitor to detect and fix issues for performance enhancement. With Tableau, for example, PUBG can create visualizations of daily/weekly user numbers, new/returning user ratio, etc.Īccording to Minsu Jang, general manager for PUBG’s Data Analytics, “PUBG tracks traffic and counts users in real-time. Thanks to Tableau, PUBG is able to quickly analyze diverse game data, create over 100 indicators, and share insights with the whole company. PUBG adopted Tableau to use its faster analytics process to manage big data and provide useful insights with limited time and personnel.
Both users and employees have exploded in number both data and analytics requests have grown exponentially as well. Since it opened in 2017, PUBG has grown rapidly, breaking 7 different Guinness Book of World Records categories. Reference Materials Toggle sub-navigation.Teams and Organizations Toggle sub-navigation.Plans and Pricing Toggle sub-navigation.
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